::News You Can Use:: In Love With Advertising All Over AgainDon't want to do advertising, because it's costly and doesn't bring any real leads? Find out more about pay-per-click ads!
:: Have you ever tried to run an ad for your business in a local newspaper, a professional magazine or a trade newsletter? Whether you did or didn't, you are probably aware of the hefty costs involved in any print (and even some online) advertising campaign.
As soon as you think about advertising, you have to be ready to invest at least a few hundred dollars (for a single run in any small newsletter) up to several hundred of thousands (for a small campaign in local media). Advertising has always been expensive because the media (newspapers, newsletters, radio, TV and even websites) publishers are a sort of real estate agents: they sell space for a profit. And, in the publishing business, it's not all about location, location, location but about potential eye-balls, "potential" being the important word in this case.
As a consequence, advertisers always pay for the privilege to put their messages in front of their customers hoping that they will pay attention.
With this kind of traditional advertising, you have to pay the bill even if you don't get a single lead out of your campaign.
What about paying for leads only?
Wouldn't it be nice to pay only for the leads instead of having to gamble your business hard-earned dollars? Of course it would, and the good news is it's possible.
With pay-per-click text ads displayed on search engines such as Google or Yahoo and thousands of targeted content-rich websites, any advertiser's dream has come true - at least for advertisers whose target audiences use the Web to do product or service research, which is the case today for most businesses.
With this type of advertising, you bid on clicks for keywords, the words your customers are more likely to type in a search engine when they look for information about your services or products in a search engine or the words used in articles your customers are reading in content-rich targeted websites.
How much does pay-per-click cost?
It really depends on the popularity of your selected keywords and how much your competitors are ready to pay per lead. It can go from 5 cents in small niche markets up to $8 or $10 in very competitive industries such as mortgage brokerage or real estate.
But, the real beauty of pay-per-click is that you can set your total and daily budgets before starting your campaign. So, even if your ad generates a lot of clicks, you are never at risk to overspend and you will only pay for real leads -- not people avoiding your ads in newspapers, on radio or TV.
So, are you falling in love with advertising all over again?
If you are interested in getting started with pay-per-click advertising, contact us at info@yourwebmaster.ca to find out how we can set up and manage your campaigns.
Published: 2005-02-14
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